Apple's digital music store just celebrated its fifth anniversary and had a Cinderella-like run so far. More than four billion music tracks and more than 125 million TV episodes have been sold since launch. The market share is estimated at or above 70% worldwide. Earlier this year, iTunes was believed to briefly have been the nation’s largest music retailer.
Apple launched the iTS in the U.S. on 28 April, 2003. Paying for music downloaded online was not a very popular idea among Internet users at the time. Why should you pay when everyone else is getting it for free via P2P file sharing? The initially Mac-only service started with just 200,000 songs available on day one. Today, the service offers more than ten million tracks in the U.S. store alone. iTunes sold 275,000 tracks in the first 18 hours, passing the one million mark after five days. In the following October, Apple introduced iTS for Windows, effectively covering the whole computer market, not just the 3% market share Macs held back then – and the service was quickly accepted by Windows users: iTS for Windows sold million songs within three days. By December 15, barely 8 months after launch, iTS passed 25 million songs. A day later, Apple introduced iTS in France, Germany and the UK. As of March of this year, iTS has sold more than four billion songs worldwide. Since its inception, iTS has been the market leader in its segment and is estimated to commands 85% market share in U.S. paid music downloads.
So happy birthday iTS!!! Live long and prosper....
http://www.apple.com/itunes/store/




